Guides

What each tool is for.

Seven tools, one workspace. Here is when to reach for each one — and how to get a result worth publishing.

Product Rewrite

Turns raw product details into sales copy: a title, a description, bullets and the reasoning behind them.

Reach for it when: You have a spec sheet, a supplier blurb or a listing that reads like a spec sheet, and you need copy that sells.
Get a better result: Give it the facts, not adjectives. Materials, sizes, what the product is actually for — the model can only sell what it knows, and it will not invent claims you did not provide.

Rewords text while keeping the meaning, at the strength you choose.

Reach for it when: The message is right but the sentence is clumsy, or you need a second version of the same line for a different placement.
Get a better result: Start at a low strength and increase it only if the result is still too close to the original. High strength changes rhythm, not just words.

Fixes grammar, spelling and punctuation, and flags anything that reads awkwardly.

Reach for it when: Last pass before publishing — especially on copy written by several people.
Get a better result: Run it after the rewriting, not before. There is no point polishing a sentence you are about to replace.

Takes writing that sounds machine-made and gives it a natural rhythm.

Reach for it when: Copy that is technically correct but reads as generic — stacked transitions, uniform sentence length, no voice.
Get a better result: Pair it with the AI Detector: humanize, then re-check, and repeat only if the patterns are still there.

Analyzes text for the patterns typical of AI writing and shows you where they are.

Reach for it when: Before publishing anything a model helped you write, or when you are reviewing copy someone else supplied.
Get a better result: Treat it as a signal, not a verdict. It tells you which sentences read as formulaic — that is worth fixing whether or not a model wrote them.

Works keywords into titles, descriptions and meta text without wrecking the sentence.

Reach for it when: A page that reads well but ranks for nothing, or a listing that ignores how people actually search.
Get a better result: One focus keyword per run. Stuffing three into the same title costs you the clarity that made the copy work.

Localizes copy so it reads native in another market, rather than translated word for word.

Reach for it when: Opening a new market with copy that already converts in the first one.
Get a better result: Translate the finished copy, not the draft. Anything you fix afterwards has to be fixed in every language.