Brand
The name, the mark, the palette.
CopyLift is a ToolSuite product. If you are writing about us, this is what to use — and what not to do with it.
The name
CopyLift — one word, capital C, capital L. Not “Copylift”, not “Copy Lift”, not “COPYLIFT”. On first mention in a formal context it is CopyLift AI; after that, CopyLift is fine.
The logo
A document being lifted: the page, its folded corner, and the blue sweep rising up the right side. Two versions of one shape — dark on light, light on dark. Give it clear space on every side of at least the height of the mark, and never place it on a busy image or a colored panel.
Mark on its own
Use the mark without the wordmark where the name is already obvious or the space is tight — app icons, avatars, favicons. It holds up down to 20px.
Color
Brand
These three belong to the logo. They are not interface colors — do not paint buttons or panels with them.
Navy
#0B1D3A
The mark's tile and the “Copy” half of the wordmark.
Brand blue
#1E4DFF
The lift sweep and the “Lift” half of the wordmark.
Lift blue
#3D8BFF
The same, on dark backgrounds — the darker blue sinks into them.
Interface
The product itself is mostly neutral: near-white canvas, white cards, near-black text. Exactly one accent — a deep professional blue — reserved for actions and selection. No second accent, no gradients.
Accent
#1F5EFF
Actions, selection, data. Never as a large background.
Ink
#111827
Text and the footer surface.
Ink soft
#6B7280
Secondary text.
Canvas
#FAFBFC
Page background.
Line
#E5E7EB
Borders and dividers.
Type
Instrument Sans for the interface and body copy; Instrument Serif, in italic, for display headlines and editorial lines. Hierarchy comes from type and space — not from color.
Intelligent content. Stronger impact.
Body copy sits at a comfortable reading size with generous leading — the interface should feel calm, never dense.
Please do not
- Recolor, rotate, stretch or add effects to the logo.
- Use the name or mark in a way that implies partnership or endorsement.
- Build a lookalike interface and present it as CopyLift.
- Use the accent blue as a large background fill — it is an action color.
CopyLift and the CopyLift mark are the property of ToolSuite. For any use beyond ordinary editorial reference, ask first — the contact channel is being set up with ToolSuite and will be linked here.